Remediation of radio

As argued in at least two of the presentations this past week, it is understood that podcasting and streaming services are simply remediation's of radio. The new practices of using radio today use radio in ways that satisfies our contemporary media landscape. For my readings that I was assigned for my presentation, I explored the Introduction and chapters one, two, and four in the book Sound Streams Andrew J. Bottomley. His book explores the modern practices of radio that have built on past successes, suggesting many times that history repeats itself, and that these breakthroughs will happen again. 

One connection he makes that stood out to me was the development of Pseudo radio to Pseudo television. Pseudo.com had added a camera which invited the audience to watch chat radio instead of only listen to it, similar to how talk radio shows are broadcasted on TV. It was transmitted via RealVideo instead of RealAudio, a technology that was an easy and affordable solution to streaming audio onto websites. Pseudo programming grew to attract large sponsors like Sprite and Levi's. Pseudo introduced something that was new and that other websites were not offering. They notably "influenced the webcam centered, reality-based web video style from the early 2000s on" (Bottomley, 2020, p. 87). The logic of radio in this sense can be seen in a remediated format in YouTube, TikTok, or Instagram vlogs. Videos that are deeply personal, current, first-person narrative. 

What other examples like this can you think of where history may be repeating itself with remediated technologies? 


Comments

  1. Sara HancockMarch 19, 2023 at 2:10 PM

    Hi there,

    I enjoyed reading your blog on the remediation of radio and believe that you did an excellent job in providing an explanation about the connection between Pseudo radio and Pseudo television, great job! To answer your question, another form of remediated technologies would be Fessenden's radio network which transferred sound through wires in comparison to Marconi's radio system which was a form of Morse code transmissions. Once successful, Fessenden's sound-oriented radio system largely overshadowed and replaced Marconi's Morse Code system.

    Thanks for sharing!

    ReplyDelete

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