Blog Post #2: Jess Beard

   Question 1:

    Innis argues that orality is more flexible and humanistic whereas writing is rigid and impersonal. As well, creativity stems from orality as language is complex and more difficult to express through written form. Innis views speech as a tool to be human. And to be human according to Innis is to speak, listen and interact with others. Through this social connection wisdom and thought are gained.

    We can apply Innis’ argument of orality and speech to the two DJs as they use their voices to add new meanings to words and experiences using universal sounds. Both Grant Massy and Dj Dave Mickie take their time rather than getting straight to the point. They also add a performance aspect that allows the audience to make a judgment on feelings, experiences, and opinions to create a visual outcome.

    McLuhan discusses these oral qualities as he states that audience participation is created through spoken word. As well, the spoken word uses all senses dramatically which is received well by all levels of literacy. As mentioned, spoken word enables audiences to visualize through the pronunciation, stress, meanings, and feelings expressed that cannot be done through the written word. As well, the written word can be translated but is harder to understand as it is straightforward and lacks the experience for the audience. Spoken word uses expressions like sobs, moans, laughs, screams, etc., which allows context to be better understood. Grant Massy was told many times to “get to the point” or “wrap it up” as he often added personal opinions and unique elements of the performance.

    This aligns with both Innis and McLuhan as Massy uses the information to create a discussion amongst himself as a way to digest and communicate with the audience. This allows people to feel as if they are a part of a conversation rather than just being told the information. The style of delivery of both DJs creates an environment where people are motivated to act on the information being given. This is done through constant questioning and gestures toward the audience that make people feel involved in the broadcast. Making it feel that the host and audience are connected and everyone’s input is welcome. As well, radio allows all senses to be activated and becomes personalized through visualization.