Blog Post 4 - Cassidy Bradshaw

 After completing my assigned readings for my presentation during week 9, I found myself thinking a lot about what David Arditti calls “unending consumption”. Something we have discussed throughout the term is our listening habits as consumers. As listeners, we expect new content, and new digital technologies to listen to this content. For example, streaming platforms. Streaming platforms give us constant access to music whenever and wherever we want. I would argue that it is this “seemingly free” and never ending feeling that keeps listeners paying their monthly subscription fees for streaming platforms. 


This brings me to what David Arditti calls unending consumption. Arditti argues that with the newest development in sound technologies, this being streaming platforms, this aspect of unending consumption has begun. As listeners, we will never stop wanting new musical content, and the efficiency streaming platforms provide plays up this feeling. We expect our favourite artists to not only create new music, but for their content to show up on favourite playlists and platforms. 


To conclude, I think Arditti brings up the strongest argument as to why we as consumers will never stop expecting new musical content, and how streaming platforms were bound to become the next phase in listening. That being said, my question to the class is how have streaming platforms affected the way you listen to music? Do you think it has been a positive change or a negative one and why?


Cassidy Bradshaw


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