Blog 4: The Radio- Danielle Alonso

Hi everyone,

Throughout the course one of the main ideas, we have spoken about how listening habits have changed (i.e., radio, owning music, streaming). One aspect that I have found very interesting has been the development in the history of radio. I think one of the reasons why I have had such an interest is because I've always had access to the radio and as a result have never fully appreciated it.

 

Since our class discussions and course readings I have come to the conclusion that I believe that radio's downfall is actually one of the reasons why radio succeeded in its time. As Susan Douglas states in the article Conclusion: Is Listening Dead? When the radio became mainstream, large media corporations would acquire multiple radio stations in the same market. As a result, companies would then rotate music content based off of the popularity for listeners. While this strategy has worked it poses an issue for the current radio stations. As discussed in class, popular radio stations  will continuously repeat the songs.

 

However, now consumers don't always want to listen to the same ten songs, which is why listeners turn to streaming services. I believe that if radio stations create more of a diverse play list some consumers would go back to this medium.

 

 

Question: Do you think that radio companies should try to create more variety within their stations? Is there any way that radio can gain back the audience that they have lost ?


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