Digital Media and New Aural Cultures

Group #1: Blog Post 1 M. McLuhan. (2013). Radio: The Tribal Drum. Understanding Media: The Extensions of Man.  I’m going to start our conversation of streaming services as a remediation of radio using Marshall McLuhan's extensions of man in regards to radio as a medium. McLuhan examines how emerging media influences the ways societies interpret and perceive the information conveyed as well as any consequences. McLuhan argues that the content of a medium is always influenced by existing mediums. Mediums are not just extensions of previous media but of ourselves.  In regards to the radio, McLuhan proposes the theory of the “tribal drum” arguing the aural effects and influences of radio broadcasting on society and culture. McLuhan argues that the transmission of radio has turned society into a single echo chamber embedded into our psyche like no other medium (McLuhan, 2013). We can use McLuhan’s tribal drum to discuss streaming services being a remediation of radio. Radio has evo...